.ms-article{--ink:#1d2a38;--muted:#647181;--accent:#b93456;--line:#e0e5e9;--paper:#fff;--wash:#f4f6f8;--blue:#eef4f8}
.ms-article *{box-sizing:border-box}
.ms-article{scroll-behavior:smooth;scroll-padding-top:22px}
.ms-article{margin:0;background:var(--paper);color:var(--ink);font:18px/1.75 system-ui,-apple-system,"Segoe UI",sans-serif}
.ms-article a{color:#205b82;text-decoration-thickness:1px;text-underline-offset:4px}
.ms-article a:hover{color:var(--accent)}
.ms-article a:focus-visible,.ms-article button:focus-visible,.ms-article input:focus-visible,.ms-article summary:focus-visible{outline:3px solid #287db1;outline-offset:4px}
.ms-article .draft{background:#fff5df;color:#705524;font-size:13px;line-height:1.5;padding:10px 24px;text-align:center}
.ms-article .top{max-width:1160px;margin:auto;padding:24px 32px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);gap:20px;font-size:14px}
.ms-article .brand{font-weight:800;font-size:24px;letter-spacing:-1px;text-decoration:none;color:var(--ink)}
.ms-article .brand span{color:var(--accent)}
.ms-article .top-right{color:var(--muted)}
.ms-article .layout{max-width:1160px;padding:54px 32px 72px;margin:auto;display:grid;grid-template-columns:minmax(0,790px) 218px;gap:58px;align-items:start}
.ms-article .eyebrow{color:var(--accent);font-size:12px;font-weight:750;letter-spacing:.12em;text-transform:uppercase;margin:0 0 18px}
.ms-article h1{font-size:49px;line-height:1.14;letter-spacing:-1.7px;margin:0 0 26px;font-weight:780;text-wrap:balance}
.ms-article h2{font-size:30px;line-height:1.28;letter-spacing:-.6px;margin:0 0 22px;text-wrap:balance}
.ms-article h3{font-size:21px;line-height:1.4;margin:28px 0 12px;letter-spacing:-.2px}
.ms-article p{margin:0 0 19px}
.ms-article .lead{font-size:22px;line-height:1.55}
.ms-article .meta{color:var(--muted);font-size:13px;display:flex;gap:12px;flex-wrap:wrap;margin:22px 0 30px}
.ms-article .meta span+span:before{content:"·";padding-right:12px}
.ms-article .section{margin-top:56px;padding-top:38px;border-top:1px solid var(--line)}
.ms-article .section-label{display:block;font-size:12px;line-height:1.4;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin-bottom:12px}
.ms-article .note{padding:22px 25px;background:var(--blue);border-left:3px solid #4a83a8;margin:26px 0;font-size:16px;line-height:1.65}
.ms-article .note p:last-child{margin:0}
.ms-article .note strong{color:#245575}
.ms-article .summary{padding:26px;background:var(--wash);margin:28px 0;border-radius:5px}
.ms-article .summary h2{font-size:20px;margin:0 0 14px}
.ms-article .summary ul{margin:0 0 18px;padding-left:22px}
.ms-article .button{display:inline-flex;align-items:center;justify-content:center;background:var(--accent);border:1px solid var(--accent);border-radius:5px;padding:13px 20px;color:white;font-size:15px;font-weight:700;text-decoration:none;line-height:1.4;cursor:pointer}
.ms-article .button:hover{background:#972644;color:#fff}
.ms-article .button.secondary{background:white;color:var(--accent)}
.ms-article .cta-inline{font-size:16px;margin:22px 0}
.ms-article .cta-inline a{font-weight:650}
.ms-article .situations{margin:26px 0 32px;padding:20px 0;border-block:1px solid var(--line)}
.ms-article .situations>strong{display:block;font-size:15px;margin-bottom:12px}
.ms-article .situations ul{display:grid;grid-template-columns:1fr 1fr;gap:10px 25px;list-style:none;padding:0;margin:0;font-size:15px;line-height:1.5}
.ms-article .situations a{display:block}
.ms-article .sidebar{position:sticky;top:24px;font-size:13px;line-height:1.5}
.ms-article .sidebar strong{font-size:11px;text-transform:uppercase;letter-spacing:.09em;color:var(--muted)}
.ms-article .sidebar ul{list-style:none;margin:15px 0 25px;padding:0}
.ms-article .sidebar li{margin:0 0 13px}
.ms-article .sidebar a{color:var(--muted);text-decoration:none}
.ms-article .sidebar a:hover{color:var(--accent)}
.ms-article .sidebar .button{color:#fff;width:100%;font-size:13px}
.ms-article .sidebar small{display:block;margin-top:12px;color:var(--muted)}
.ms-article figure{margin:30px 0}
.ms-article figcaption{font-size:13px;line-height:1.6;color:var(--muted);margin-top:12px}
.ms-article figure img{display:block;width:100%;height:auto;border:1px solid var(--line);border-radius:4px;background:var(--wash)}
.ms-article .figure-link{display:block}
.ms-article .mobile-figure{max-width:390px;margin-inline:auto}
.ms-article .mobile-figure.compact{max-width:320px}
.ms-article .comparison{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:start}
.ms-article .comparison figure{margin:12px 0}
.ms-article .figure-heading{font-size:12px;text-transform:uppercase;letter-spacing:.06em;font-weight:700;margin:0 0 10px}
.ms-article .quote{margin:25px 0;padding:22px 25px;border-left:3px solid var(--accent);background:#fff6f8;font-size:19px;line-height:1.6}
.ms-article .quote p:last-child{margin:0}
.ms-article .caption-tag{display:inline-block;background:#eef1f4;color:#465565;padding:3px 7px;border-radius:3px;font-size:11px;margin-bottom:6px}
.ms-article ul,.ms-article ol{padding-left:25px;margin:18px 0 23px}
.ms-article li{margin-bottom:10px}
.ms-article .table-wrap{max-width:100%;overflow:auto;margin:26px 0;border:1px solid var(--line);border-radius:4px}
.ms-article table{border-collapse:collapse;width:100%;font-size:14px;line-height:1.6;min-width:570px}
.ms-article th{text-align:left;background:var(--wash);font-weight:700}
.ms-article th,.ms-article td{padding:14px 16px;border-bottom:1px solid var(--line);vertical-align:top}
.ms-article tr:last-child td{border-bottom:0}
.ms-article td:first-child{font-weight:600;min-width:125px}
.ms-article .table-note{font-size:13px;color:var(--muted)}
.ms-article .formula{font-size:16px;background:var(--wash);padding:18px 22px;margin:22px 0;border-radius:4px}
.ms-article .decision{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin:24px 0}
.ms-article .decision>div{padding:22px;border:1px solid var(--line);border-radius:5px}
.ms-article .decision h3{margin:0 0 12px}
.ms-article .decision p{font-size:16px;margin:0}
.ms-article .checklist{list-style:none;padding:0;counter-reset:check}
.ms-article .checklist li{position:relative;counter-increment:check;padding:20px 0 20px 45px;margin:0;border-bottom:1px solid var(--line)}
.ms-article .checklist li:before{content:counter(check);position:absolute;left:0;top:22px;font-size:15px;font-weight:750;color:var(--accent)}
.ms-article .checklist strong{display:block;margin-bottom:6px}
.ms-article .checklist p{font-size:16px;margin:0}
.ms-article .faq details{border-bottom:1px solid var(--line);padding:19px 0}
.ms-article .faq summary{cursor:pointer;font-weight:650;font-size:18px}
.ms-article .faq details p{font-size:16px;margin:15px 0 0}
.ms-article .offer{padding:30px;background:var(--wash);border-radius:6px}
.ms-article .offer p{font-size:17px}
.ms-article .form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.ms-article .field label{display:block;font-size:14px;font-weight:650;margin-bottom:8px}
.ms-article .field input{font:inherit;font-size:16px;line-height:1.4;padding:13px 12px;width:100%;border:1px solid #bfc8d2;border-radius:4px;background:white;color:var(--ink)}
.ms-article .field small,.ms-article .form-note{font-size:13px;line-height:1.5;color:var(--muted)}
.ms-article .form-actions{margin:20px 0 14px}
.ms-article .form-note{margin-bottom:0}
.ms-article .request-ready{margin-top:22px;padding-top:22px;border-top:1px solid var(--line)}
.ms-article .request-ready textarea{width:100%;min-height:160px;font:14px/1.6 system-ui;border:1px solid #bfc8d2;padding:12px;resize:vertical;border-radius:4px}
.ms-article .actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:14px}
.ms-article footer{border-top:1px solid var(--line);padding:25px 32px;color:var(--muted);max-width:1160px;margin:auto;font-size:13px}
.ms-article .source-note{font-size:14px;color:var(--muted)}
.ms-article .reader-state{font-size:13px;color:#315c42;min-height:20px}
.ms-article section[id],.ms-article h2[id]{scroll-margin-top:24px}
.ms-article article{min-width:0}
.ms-article [hidden]{display:none!important}
@media(max-width:1000px){
.ms-article .layout{grid-template-columns:minmax(0,1fr);max-width:840px;gap:0}
.ms-article .sidebar{display:none}
.ms-article .top{max-width:840px}
.ms-article h1{font-size:44px}
}
@media(max-width:600px){
.ms-article{font-size:17px;line-height:1.72}
.ms-article .draft{padding:8px 16px;font-size:12px}
.ms-article .top{padding:19px 20px}
.ms-article .top-right{font-size:12px;max-width:140px;text-align:right}
.ms-article .brand{font-size:22px}
.ms-article .layout{padding:32px 20px 45px}
.ms-article h1{font-size:34px;letter-spacing:-1px;line-height:1.16}
.ms-article h2{font-size:26px}
.ms-article .lead{font-size:20px}
.ms-article .meta{font-size:12px;gap:6px}
.ms-article .meta span+span:before{padding-right:6px}
.ms-article .section{margin-top:42px;padding-top:30px}
.ms-article .summary,.ms-article .note{padding:20px}
.ms-article .situations ul{grid-template-columns:1fr;gap:11px}
.ms-article .comparison{gap:12px}
.ms-article .comparison figcaption{font-size:12px}
.ms-article .figure-heading{font-size:10px}
.ms-article .decision,.ms-article .form-grid{grid-template-columns:1fr}
.ms-article .offer{padding:22px 18px}
.ms-article .button{padding:13px 16px}
.ms-article .quote{padding:20px;font-size:18px}
.ms-article .table-wrap{margin-inline:-2px}
.ms-article .mobile-figure{max-width:340px}
.ms-article .mobile-figure.compact{max-width:300px}
.ms-article footer{padding:22px 20px}
}
@media(prefers-reduced-motion:reduce){
.ms-article{scroll-behavior:auto}
}
@media print{
.ms-article .draft,.ms-article .sidebar,.ms-article .top-right,.ms-article .form-grid,.ms-article .form-actions,.ms-article .form-note,.ms-article .request-ready{display:none}
.ms-article .layout{display:block;max-width:none;padding:0}
.ms-article .top{padding:0 0 20px}
.ms-article{font-size:12pt}
.ms-article h1{font-size:28pt}
.ms-article h2{font-size:19pt}
.ms-article .section{break-inside:auto}
.ms-article figure{break-inside:avoid}
.ms-article .button{background:none;color:#000;border:1px solid #aaa}
.ms-article .mobile-figure{max-width:220px}
}
.ms-article .channel-shots{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start;margin:22px 0}
.ms-article .channel-shots figure{margin:0}
.ms-article .channel-shots img{width:100%;height:auto}
.ms-article .research-link{font-size:13px}
.ms-article .conversion-map{padding:28px;background:#f4f7fa;border:1px solid #dce5ed;border-radius:8px}
.ms-article .map-heading{margin-bottom:24px}
.ms-article .map-heading>span{display:block;text-transform:uppercase;font-size:11px;font-weight:700;letter-spacing:.1em;color:#647181;margin-bottom:8px}
.ms-article .map-heading>strong{font-size:23px;line-height:1.3;display:block;letter-spacing:-.4px}
.ms-article .map-source{padding:18px 22px;background:#1d2a38;border-radius:5px;color:white;text-align:center}
.ms-article .map-source small{display:block;color:#ccd8e4;font-size:12px}
.ms-article .map-source strong{font-size:18px}
.ms-article .map-arrow{text-align:center;font-size:24px;line-height:1.3;color:#8a9dab;padding:6px}
.ms-article .map-channels{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.ms-article .map-channels>div{padding:18px 10px;border:1px solid #dbe4ec;border-radius:5px;background:white;text-align:center}
.ms-article .map-symbol{display:block;font-size:27px;line-height:1;color:#b93456;margin-bottom:10px}
.ms-article .map-channels strong,.ms-article .map-channels span:not(.map-symbol){display:block}
.ms-article .map-channels strong{font-size:17px}
.ms-article .map-channels span:not(.map-symbol){font-size:13px;color:#647181;line-height:1.5;margin-top:5px}
.ms-article .map-measure{text-align:center;border:1px solid #b8cedf;border-radius:5px;background:#eaf3fa;padding:16px;margin-top:14px}
.ms-article .map-measure strong{display:block;font-size:17px;color:#245575}
.ms-article .map-measure span{font-size:13px;display:block;margin-top:5px;color:#4f677a}
.ms-article .map-systems{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.ms-article .map-systems>div{border:1px solid #dbe4ec;background:white;border-radius:5px;padding:18px}
.ms-article .map-systems small{display:block;font-size:13px;color:#b93456;font-weight:750;letter-spacing:.06em}
.ms-article .map-systems strong{display:block;font-size:16px;margin-top:4px}
.ms-article .map-systems span{display:block;font-size:13px;color:#647181;margin-top:5px;line-height:1.5}
.ms-article .map-result{padding:20px;background:#b93456;color:white;border-radius:5px;text-align:center}
.ms-article .map-result strong{font-size:21px;display:block}
.ms-article .map-result span{font-size:13px;display:block;margin-top:6px;line-height:1.5}
.ms-article .conversion-map figcaption{margin-top:18px}
.ms-article .result-strip{padding:24px;border:1px solid #dce5ed;border-radius:6px;background:#f7f9fb}
.ms-article .result-strip>strong{font-size:17px;display:block;margin-bottom:17px}
.ms-article .result-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.ms-article .result-steps>div{border-left:3px solid #b93456;padding-left:12px}
.ms-article .result-steps small{font-size:11px;letter-spacing:.08em;color:#647181;display:block;margin-bottom:7px}
.ms-article .result-steps strong{font-size:20px;display:block}
.ms-article .result-steps span{font-size:13px;color:#647181;line-height:1.5;display:block;margin-top:7px}
@media(max-width:600px){
.ms-article .channel-shots{grid-template-columns:1fr;gap:26px;max-width:370px;margin-inline:auto}
.ms-article .conversion-map{padding:19px 16px}
.ms-article .map-heading>strong{font-size:21px}
.ms-article .map-source{padding:16px 12px}
.ms-article .map-source strong{font-size:16px}
.ms-article .map-channels{grid-template-columns:1fr}
.ms-article .map-channels>div{padding:14px}
.ms-article .map-symbol{display:none}
.ms-article .map-channels span:not(.map-symbol) br{display:none}
.ms-article .map-channels span:not(.map-symbol){margin-top:2px}
.ms-article .map-systems{grid-template-columns:1fr}
.ms-article .map-systems>div{padding:15px}
.ms-article .map-result strong{font-size:19px}
.ms-article .result-steps{grid-template-columns:1fr;gap:18px}
.ms-article .result-strip{padding:21px}
}
.ms-article .article-hero{margin-bottom:30px}
.ms-article .hero-preview{margin:28px 0 0}
.ms-article .hero-preview img{box-shadow:0 10px 35px -20px rgba(29,42,56,.35)}
.ms-article{font-family:inherit;box-sizing:border-box;--ms-anchor-offset:120px}
.ms-article h2[id],.ms-article section[id]{scroll-margin-top:var(--ms-anchor-offset)}
.ms-article .form-agree{display:flex;gap:10px;align-items:flex-start;margin:18px 0;font-size:13px;line-height:1.5}
.ms-article .form-agree input{flex:0 0 auto;margin-top:3px}
.ms-article .form-status{margin:14px 0 0;font-size:14px;line-height:1.5}

/* ===== интеграция в шаблон сайта medsprint (13.10.2026) =====
   Статья живёт внутри .prose карточки сайта: шрифт и фон — сайта, акцент — красный сайта. */
.ms-article{background:transparent;font-family:inherit;--accent:#e8453c}
.ms-article .button:hover{background:#c9362e;border-color:#c9362e}
.prose .ms-article img{margin:0;border-radius:4px}
.prose .ms-article h2{margin-top:0}
.prose .ms-article > .meta:first-child{margin-top:0}
.prose .ms-article .hero-preview{margin-top:0}
.ms-article .fld-hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.ms-article .field input.is-err{border-color:#d4382f}
.ms-article .form-err{display:block;margin-top:6px;font-size:13px;color:#c9362e}
.ms-article .form-msg--err{margin:0 0 14px;padding:12px 14px;border-radius:6px;background:#fff1f0;color:#a52a22;font-size:14px}
.ms-article .proto-ok{padding:18px 20px;border-radius:6px;background:#eaf7ef;color:#1d5b33;font-size:16px;line-height:1.55}

/* нумерованные списки статьи: у сайта есть свой .checklist (блок на главной) — рамка, отступы и flex
   в пунктах ложились на список статьи; возвращаем вид статьи */
.ms-article .checklist{margin:24px 0;background:none;border:0;border-radius:0;padding:0}
.ms-article .checklist li{display:block;list-style:none;font-size:inherit;color:inherit;line-height:inherit;margin:0;padding:20px 0 20px 44px}
.ms-article .checklist li:before{left:4px;width:28px;height:28px;top:20px;display:flex;align-items:center;justify-content:center;
  border-radius:8px;background:#fdecea;font-size:14px;line-height:1}
.ms-article .checklist li + li{margin-top:0}

/* «Когда клинике нужен редизайн»: шесть переходов к разделам — сетка с выровненными строками */
.ms-article .situations ul{gap:0 32px;align-items:stretch}
.ms-article .situations li{margin:0;display:flex}
.ms-article .situations a{display:flex;align-items:flex-start;justify-content:space-between;gap:14px;width:100%;
  padding:12px 0;border-bottom:1px solid var(--line);color:var(--ink);font-weight:600;text-decoration:none}
.ms-article .situations a::after{content:"↓";flex:0 0 auto;color:var(--accent);font-weight:700;transition:transform .15s ease}
.ms-article .situations a:hover{color:var(--accent)}
.ms-article .situations a:hover::after{transform:translateY(2px)}

/* ссылки на другие сайты — со значком перехода */
.ms-article a[target="_blank"][href^="http"]:not(.figure-link):not(.button)::after,
.phead__fig figcaption a[target="_blank"][href^="http"]::after,
a.ext-link::after{content:"";display:inline-block;width:.78em;height:.78em;margin-left:.3em;vertical-align:-.04em;background:currentColor;
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M14 4h6v6'/%3E%3Cpath d='M20 4 10 14'/%3E%3Cpath d='M18 14v5a1 1 0 0 1-1 1H5a1 1 0 0 1-1-1V7a1 1 0 0 1 1-1h5'/%3E%3C/svg%3E") center/contain no-repeat;
  mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M14 4h6v6'/%3E%3Cpath d='M20 4 10 14'/%3E%3Cpath d='M18 14v5a1 1 0 0 1-1 1H5a1 1 0 0 1-1-1V7a1 1 0 0 1 1-1h5'/%3E%3C/svg%3E") center/contain no-repeat}

/* обложка-скрин в шапке и подпись под ней */
.phead__fig{margin:0}
.phead__fig .phead__shot{display:block}
.phead__fig figcaption{margin-top:14px;font-size:13px;line-height:1.55;color:var(--muted)}
.phead__fig figcaption a{color:var(--blue-l);text-decoration:underline;text-underline-offset:3px}
@media(max-width:600px){.ms-article .situations a{padding:11px 0}}

/* Ссылки «Получить прототип своей страницы» — кнопками, акцент по месту (13.10.2026):
   вступление — плашка с основной красной кнопкой; конец шести разделов-ситуаций — красная обводка,
   чтобы не кричать в каждом разделе; после схемы способов записи — синяя, в тон схеме;
   после чек-листа — крупная красная, последний призыв перед формой. */
.ms-article .cta-inline a[data-cta]{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:12px 20px;
  border:2px solid var(--accent);border-radius:10px;background:#fff;color:var(--accent);font-size:15px;font-weight:700;
  line-height:1.3;text-decoration:none;text-align:center;transition:background .15s ease,color .15s ease,box-shadow .15s ease}
.ms-article .cta-inline a[data-cta]:hover{background:var(--accent);color:#fff}
.ms-article .cta-inline:has(> a[data-cta="intro"]){display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px;
  padding:18px 20px;background:#fff4f3;border:1px solid #f6d3d0;border-radius:12px}
.ms-article .cta-inline:has(> a[data-cta="intro"]) strong{font-size:17px}
.ms-article .cta-inline a[data-cta="intro"],
.ms-article .cta-inline a[data-cta="checklist"]{background:var(--accent);color:#fff;box-shadow:0 10px 24px rgba(232,69,60,.28)}
.ms-article .cta-inline a[data-cta="intro"]:hover,
.ms-article .cta-inline a[data-cta="checklist"]:hover{background:#c9362e;border-color:#c9362e}
.ms-article .cta-inline a[data-cta="checklist"]{padding:15px 28px;font-size:16px}
.ms-article .cta-inline a[data-cta="conversion"]{background:#1d6fe0;border-color:#1d6fe0;color:#fff}
.ms-article .cta-inline a[data-cta="conversion"]:hover{background:#1557b4;border-color:#1557b4}
@media(max-width:600px){.ms-article .cta-inline a[data-cta]{display:flex;width:100%}}